Insight key to development of effective marketing plan

MDHK
Ole Miss students (from left) Darby Frisbie, Kedrick Smith, Molly Chain and Hayley Day are simulating an integrated marketing communications agency, gaining real-world experience by developing a promotional plan for brand awareness and expanded services of The Meridian Star.

By Darby Frisbie, Kedrick Smith, Molly Chain & Hayley Day

As our capstone course for the integrated marketing degree program at Ole Miss, we are applying our skills of marketing and research to boost new objectives of The Meridian Star. We have analyzed the company needs and what the organization could do to grow its business.

The Meridian Star is positioned uniquely and we intend to identify ways the organization can preserve this uniqueness. By understanding audiences and sharing ideas in class, we are gaining more detailed understanding to help The Meridian Star realize these objectives for their daily business.

Continue reading “Insight key to development of effective marketing plan”

Advertisements