She really could light up a room

By Layne Bruce

Layne Bruce

BRUCE, Miss. — It was mentioned a good bit over the last few days how she truly did have the ability to light up every room she entered. And, with an individual like Lisa McNeece, that didn’t always mean the same thing. With someone like Lisa, you’re never left wondering how she feels.

Mostly, though, when she entered the room, you could not mistake her warmth and effervescence nor her good humor. Lisa was engaging and funny, feisty and protective, vivacious and nurturing. She was genuine. What you saw was what you got.

The two of us shared a similar sense of humor, and often that meant we were poking fun at the absurd moments of life. She also had an admirable knack for making light of awkward moments — those times when most of us would not exactly know what to say.

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BrandingForward: Finding balance

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Ole Miss IMC students (from left): Emily Stalcup, Lindsey Munson, Duncan Trumble, Nick Bushart and Taylor Pendleton helped identify opportunities for maximizing engagement across multiple content platforms for The Meridian Star.

In a time when new age media is fighting for control of the news marketplace, it is important for traditional media to expand and adapt. The Meridian Star is a long-lasting newspaper in Meridian, Mississippi, which has total control and saturation of their print media market. However, they have other outlets such as digital, mobile and a magazine that they would like to expand and promote.

Finding a way to present these services on an equal playing field required maneuvering the focal point of the businesses. We developed an overarching conglomerate we named MStar to help provide brand consistency across the platforms. MStar would be the umbrella brand under which every publication and service would be presented to audiences.

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Identifying objectives, opportunities

By Bryan Cody, Ramsey Purvis, Brooke Bonura and Tomas Vivero

DownSouth agency pic
Recommendations to boost branding and leverage other promotional opportunities for The Meridian Star are being developed by Ole Miss IMC students (from left) Bryan Cody, Ramsey Purvis, Brooke Bonura and Tomas Vivero.

Throughout this semester our integrated marketing communications campaigns class has focused on identifying objectives and opportunities for The Meridian Star. When our class met with publisher Alexander Gould early in the semester, we were able to ask him questions about day-to-day operations. This allowed us to understand what objectives needed to be met, and the opportunities for us to reach those objectives.

One of the first objectives we realized was that The Meridian Star needed to be more involved in the community in order to grow its support base to generate more revenue. Through community engagement, staff can boost awareness of the paper, other publications and added business-to-business services such as printing. Ways to meet this objective we are recommending include hosting community events such as a holiday lights contest, with competitors and winners featured on The Meridian Star’s front page/home page and also publishing more community-focused articles about local people, businesses and events.

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