As I sat down, I was not sure what ideas and thoughts were going to be presented to me from the Ole Miss students who earlier in the semester as part of their campaigns class were challenged with an objective of improving how area businesses perceive us.
While each group approached the issue differently, it became very clear all had a common theme: We must improve our connection with our community.
Read that again — we must improve our connection with our community. I asked you to read it again so it really sinks in, because, like me, it was not what you expected to hear from this group of college age students, was it? I was waiting for someone to tell me, “you should be all digital,” “you need to invent a new app,” or “create more video,” but none of that was ever said.
A reporter brings you a story about a matter of interest to the entire community. The story tells how local law enforcement personnel responded to a mass shooting at a local school that took place a week earlier, and the accusations of distraught parents. The parents claim that a deputy sheriff stated that some of the school children were wounded by friendly fire from an unidentified local police officer.
The reporter has asked the sheriff to respond. The sheriff, who led a coordinated attack against the shooter from a command vehicle with audio-contact with his deputies and local police, says that the parents are deeply upset, which is understandable, but they are wrong. Due to their emotional state at the time, they must have misunderstood the deputy.
Your paper has published similar stories from around the country. The adequacy of training received by first responders is a recurring issue. Are you going to run the story as is, and if not, what do you plan to do?