Four words for ad professionals: ‘Oh, yeah? Prove it’

By John Foust

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John Foust

I once encountered a car dealer who took advertising puffery to new levels. They publicized themselves as being number one in every conceivable category. Their general advertising theme was, “We’re number one.” Their new car slogan was, “We’re number one in new cars.” Their used car slogan was, “We’re number one in used cars.” Their service department’s slogan was, “We’re number one in service.” And of course, their logo featured their name inside a number one.

That approach must have simplified their advertising strategy meetings: “Let’s just tell everybody we’re number one in everything.”

I’m no legal expert, but I suspect that they could not have been prevented from using that exaggeration, because saying “we’re number one” is like saying “we’re the best.” It’s just too common to be taken as a serious deception.
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Gov. Bryant can stop ‘dark money’

From The Greenwood Commonwealth

Unless Gov. Phil Bryant exercises his veto power, Mississippi is about to take a huge step backward in letting voters know who is bankrolling whom in elections.

The Legislature has passed a measure, House Bill 1205, that will open the door to political payoffs that will be impossible to ferret out.

To understand the mischief of HB 1205, which the Republican majorities in both chambers pushed through the Legislature, one needs to understand how the current campaign finance laws in Mississippi work.

Continue reading “Gov. Bryant can stop ‘dark money’”