By Layne Bruce
OLIVE BRANCH – This town used to be known only to me as the “last pit stop before Memphis.”
In the 70s, Olive Branch seemed little more than a couple of gas stations at an exit on U.S. 78 just before you reached the Tennessee line. It wasn’t until much later – until I actually lived in the city from 2004-2006 – that I learned of its charming downtown and tight-knit community.
Like much of suburbia, the city exploded in growth in the 80s and 90s as city dwellers moved outward. Likely sensing what was coming, Doug Jones opened the DeSoto County Tribune in Olive Branch in 1972 on the cusp of a period of rapid growth. Population in the small town exploded from 1,500 in 1970 to upward of 20,000 just 30 years later. It’s estimated 35,000 call Olive Branch home today.