More newspapers found in violation of ’75 percent ad rule’

By Max Heath

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Max Heath

There’s been an uptick in recent years of newspapers found in violation of the 75 percent advertising rule, which prohibits Periodicals from running more than 75 percent advertising percentage in more than half the issues in a 12-month period.

The exact wording of the rule is in DMM 707.6.1.3: “General publications primarily designed for advertising purposes do not qualify for Periodicals mailing privileges, including publications that: a. Contain more than 75 percent advertising in more than half of the issues published during any 12-month period.

Requester publications cannot exceed 75 percent advertising in more than 25 percent of their issues.

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CJR article errs in assessment of public notice, newspapers

By Richard Karpel

Karpel, Richard
Richard Karpel

In a recent article in Columbia Journalism Review, Liena Zagare and Ben Smith argue that local governments should move public notice and other civic advertising from newspapers to local-news websites like their own BKLYNER.

To buttress their case, they claim that a newspaper in their borough, the Brooklyn Eagle, recently had “three of its 12 pages entirely covered” by advertising designed to “make sure taxpayers see how their money is being spent, and to prevent officials from hiding corrupt deals.” But those three pages of advertising in the Eagle were placed by law firms, not public officials. And its purpose was to provide official notice of courtroom process, not public spending. That’s a pretty glaring mistake. Surely, CJR would want to correct the record, right?

We thought so too, but CJR disagrees.

However, we’re less interested in CJR’s editorial policy than in what the mistake illustrates about the authors’ understanding of public notice: It is sorely lacking. And people who write about subjects they know little about tend to spread misinformation, which is what Zagare and Smith have done.

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Newspapers can learn from fate closing in on retail giants

By Layne Bruce

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Layne Bruce

Retail disruption is the preoccupation du jour for financial analysts, business reporters and a large slice of the public at large that suddenly finds itself increasingly relying on Alexa to handle shopping for paper towels and underwear.

Kmart’s been struggling for a long time now. Stock prices for Kroger took a beating last week on news Amazon was buying Whole Foods. But perhaps no giant of retail better exemplifies the struggles of adaption than Sears.

From its beginnings in the 19th Century, Sears Roebuck and Co. was a precursor of sorts to e-commerce. Its massive catalogs were the stuff of which dreams were made – from the latest in fashion, to a desperately needed set of tires, to all those Star Wars action figures that were at the top of so many Christmas lists.

At one point in its history, Sears even sold prefabricated houses. Order the one you wanted, and a team soon arrived on your property to set up shop – I mean house.

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New law on liquor ads takes effect July 1

By John C. Henegan Sr.

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John Henegan

In the exercise of its powers under the Twenty-first Amendment to the United States Constitution, the State Legislature recently amended the state law regulating liquor advertising and signage, Miss. Code § 67-1-85 (2016).

Under the current law it is unlawful for a newspaper in a “dry” municipality, county, or judicial district to publish liquor advertising even if the advertising only appears in papers only distributed in a “wet” municipality, county, or judicial district.

The title to S.B. No. 2345 sums up the change:  The new law “DELETE[S] THE PROVISION THAT MAKES IT UNLAWFUL FOR ANY ADVERTISEMENT OF ALCOHOLIC BEVERAGES TO ORIGINATE IN ANY MUNICIPALITY, COUNTY OR JUDICIAL DISTRICT WHICH HAS NOT VOTED TO LEGALIZE THE SALE OF ALCOHOLIC BEVERAGES . . . .”

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Secrecy abounds in selection process of university leaders

By Jimmie Gates
The Clarion-Ledger

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Jimmie Gates

I have a keen interest in who becomes the next president of Jackson State University.

I’m an alumni of JSU and believe historic black colleges and universities serve a vital role in higher education.

The next president selected will be JSU’s 11th permanent president.

I can’t tell the state College Board who to select, but I know that we need stable, good leadership at the flagship historic black college in Mississippi.

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Dallas Morning News editor will give convention keynote

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Mike Wilson

The editor of The Dallas Morning News will give the keynote address at the Joint Convention of the Mississippi and Louisiana press associations July 6 in Biloxi.

Mike Wilson, who joined the paper in February 2015, will speak during the opening luncheon. He’ll discuss the paper’s efforts at innovation, as well as his response to claims the media has become an “enemy” of the public interest.

Wilson began his career at the Miami Herald, where he worked for 12 years as a writer and editor. He joined the St. Petersburg Times in 1994, serving for 18 years as a writer, editor and, finally, managing editor. The newspaper won two Pulitzers during his tenure.

In 2013 he moved to ESPN in New York to become the founding managing editor of Nate Silver’s data journalism website, FiveThirtyEight.

Wilson graduated from Tufts University in 1983 with degrees in English literature and drama. He has written two books, “Right on the Edge of Crazy” (1993), about the U.S. downhill ski team, and “The Difference Between God and Larry Ellison” (1997), about the founder of Oracle Corporation.

He and his wife, Alisa Jenkins Wilson, live in Dallas and have three children: Dyami and twins Lena and Kirby.

For more information on the Joint Convention agenda or to register, visit the event webpage. 

Halberstam’s memory of Mississippi persevered

This column was originally written April 24, 2007.

By Layne Bruce

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Layne Bruce

We are what we remember. More to the point, the memories we collect through our lifetimes are really what define us as individuals.

David Halberstam knew this.

When he was interviewed by correspondent Russ Mitchell for the CBS News program “Sunday Morning” in January, Halberstam, the Pulitzer-prize winning author and journalist, reminisced about the early days of his career. He was joined in the exercise by friends and fellow writers Gay Talese and A.E. Hotchner at one of the trio’s favorite restaurants in New York City.

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